I’m an LA-based creative director by way of art direction, with 15+ years of experience working on brands big and small. Ones that don’t even have a name yet, to ones whose names are everywhere. I love ideas with a little tension—the kind that connect with people and find their way into culture.
Outside of work, I like to grow things. People and plants, mostly. I have two pretty great kids and a trial-and-error garden. The kids are still alive and most of the plants are too. We’re all doing great and learning a lot along the way.
Bold. Bulletproof. Beautiful in its own way.
I’m a concept-first art director and creative strategist. I love cracking the big idea. From there, I know how to sell it, guide it, protect it, poke holes in it—and keep making it better.
Swiss-Virgo level attention to detail.
From the concept to the social caption, it all matters. Syrup drips. Aspect ratios. Product priorities. The thing the client mentioned once three meetings ago. I pay attention.
Keep the vibes high and the egos low.
Growing talent. Building client trust. Creating teams where people do great work and enjoy doing it together. Serious about the work. Deeply unserious when appropriate.
Target · Activision · Netflix · Google · Microsoft · T-Mobile · Land O’Lakes · Angel City FC · Purina · Sundance · Indeed · Jackbox Games · E! · Starz · Pinterest · Stitch Fix · H&R Block · Royal Bank of Canada · City National Bank · Epic Games · Discord · World of Warcraft · Habit Burger Grill · Trident · Fidelity CLIENTS + BRANDS
BATTERY
Creative Director → Group Creative Director
2020–2024FREELANCE
Sr. Art Director → Associate Creative Director
BBH LA · Battery · Deutsch · Netflix · Indeed
2016–2020
72ANDSUNNY
Sr. Art Director / Sr. Designer
2012–2016
JWT
Art Director
2008–2011