J A C K B O X G A M E S
PARTY
PACK 7
2020 was weird.
Thank god jackbox
was weirder.
So we made the first commercials in Jackbox history.
LET’S MAKE SOME
WEIRD MEMORIES
During lockdown, Jackbox exploded—adding 110 million users in just four months. But despite its cult following, it still wasn't a household name. For Party Pack 7, we launched Jackbox's first commercial campaign around a simple truth: nobody remembers who won. They remember the ridiculous things that happened while they were playing.
So we sold the memories, not the games.
A PRETTY GOOD YEAR
TO GET WEIRD
96%
POSTIVE STEAM REVIEWS
FOR PARTY PACK 7
“THE FIRST PERFECT PACK.”
-WIRED
10,435
ALL-TIME CONCURRENT
PLAYER PEAK
FOLLOWING THE CAMPAIGN
“We want to thank Battery for bringing this idea to us and then making it come to life in the most memorable, wacky, and charming way possible.”
— Jackbox Games
📦 CREDITS 📦
AGENCY - BATTERY
CCO - Phil Khosid
ECD - Scott Brown
HEAD OF STRATEGY - Sean McNamara
CD / AD - Drea Schneider
CD / WR - Joe Sgro