Skylanders is the video game where toys come to life. For the second installment of the franchise, "Giants," we introduced new, giant characters brought to life in our launch campaign with big, comedic voice talent like Adam Corolla and Bobcat Goldthwaite. We kicked off by teasing the arrival of the giants in our “Tall Tales” animated trailer and oversized OOH.

Then, at E3 we poked fun at the over-the-topness of the convention with a game trailer that was literally giant, on a 135 x 15 foot screen.